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Breast-feed or else
Topic Started: Jun 18 2006, 04:07 AM (593 Views)
jellybean
aishes chayil
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from http://www.marketingprofs.com/ea/qst_quest...asp?qstID=10781 :

Along the same lines of the Chevy Nova example is the famous Gerber Baby Food expansion into Africa. Gerber marketed the baby food using the same labeling they use here in the States. You know the cute baby on every label.

Well in Africa most people can't read so they put pictures of what's inside on the labels. You can imagine what the poor people who picked up Gerber products must have thought about the Gerber company and their baby food when they saw that cute baby on the label.

I think this example would strike a cord with everyone.
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Chavelamomela
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aishes chayil
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The Gerber and Chevy Nova example are basically examples of poor marketting research before launching a product in a foreign country.

The carnation scandal is an example of heineous business proactices that caused real damage to human lives, and is not a joke.

(Sorry to break the lightheartedness...)
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ICan
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Chavelamomela
Jun 29 2006, 06:46 PM
The carnation scandal is an example of heineous business proactices that caused real damage to human lives, and is not a joke.

what's the carnation scandal?
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realeez
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Chavelamomela
Jun 28 2006, 11:04 AM
Basically, what Carnation did, was that they marketted their formulas to new moms in third world countries. The problem was that they didn't label the packaging in the native language, etc, with instructions to boil the water (the local water supply was contaminated.

Babies died. Many.

Had these moms nursed their babies, fewer babies would have died.

Here's a link to a google search I did on this...

google search

here it is ican.
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ICan
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oops sorry! thanks though!
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kayza
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Karapooz
Jun 28 2006, 09:47 PM
It doesn't make sense about the Gerber- I mean, they also put the pic of the food, and any normal person would NOT think that this was carrot-flavored baby meat.

Unless they are in the habit of eating babies themselves in their culture, I doubt that they would think that others do that.

You are right - it's a well known uran legend.

see Snopes - Label Fable


There are other similar legends. And, time and again, they turn out to be false. I do eralize that American excutives can be more than a bit dense about other cultures (although that is changing). But, do you really think that they wouldn't a single solitary bit of markt research before redesigning a label, and starting to market in anotehr country?
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kayza
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jellybean
Jun 29 2006, 05:48 AM
Along the same lines of the Chevy Nova example is the famous Gerber Baby Food expansion into Africa. Gerber marketed the baby food using the same labeling they use here in the States. You know the cute baby on every label.

Both urban legends.

I posted a link about the Gerer one already. Here is the one for the Chevy: Snopes - Don't Go Here
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Karapooz
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Posted Image
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Karapooz
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OOPS!! It came out too huge, and my "EDIT" button got pushed off the screen.
But I wanted to show that they DO have a picture of the ingredients. It makes sales much higher even for literate ppl. Convenience, you know!

Now I know this is completely off topic, but here is the real Gerber Baby:
Posted Image

And here's a smaller example of the pics printed on the label:
Posted Image
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Karapooz
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A quote from kayza's link about the Chevy Nova:

Assuming that Spanish speakers would naturally see the word "nova" as equivalent to the phrase "no va" and think "Hey, this car doesn't go!" is akin to assuming that English speakers woud spurn a dinette set sold under the name Notable because nobody wants a dinette set that doesn't include a table.

haha haha haha haha

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zuncompany
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something gerber does do is have innappropriate foods in each stage. Their cereals have soy in them as one example. Its not stam rice cereal.
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U Tarzan Me Jane
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most of the gerber foods don't have a hechsher, I always used beechnut.
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zuncompany
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beechnut is better but they STILL put allergins in food stages that should not be introduced at that age.
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